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After 25 years of living in the same area, we decided it was time to make a move. First step once we were serious? Find a real estate agent. We considered several, interviewed three and finally decided on one.
But I have a confession. I brought a terrible attitude to the real estate agent equation. In spite of knowing several great people who are agents, including a few close friends and one extended family member, I didn’t get it. The numbers when it came to the cost of the service simply didn’t make sense to me. How could it possibly make sense to spend up to 6% of the selling price for putting a house on the MLS and providing some tours?
Then the agent walked us hand in hand through the entire journey. Now it all makes perfect sense. Granted, there may be some agents who cash checks they’ve done little to earn. But the best? They earn it. They’re worth it. Yes, our agent got the listing done but that was only the beginning. Negotiations on the purchase and sale… prepping key aspects of the house to optimize the price… dialing in the staging… communication with the buyer/seller throughout the back and forth… providing documentable data to support the price point… and perhaps most importantly talking one of us (ok – it was me – Brad) down off the ledge with a calm perspective when a stressful speed bump showed up (repeatedly) during the journey toward the finish line.
But we had no idea any of that would be provided as part of her services heading into the process. Why in the world didn’t the agent share all of these benefits when we were in the selection process?!? How could anyone skip the process of explaining how different her services are from typical? Why assume we would know the difference between the typical real estate agent and best-in-class?
And then I realized we’ve been doing exactly the same thing when it comes to discussing organizational health & wellness coaching for employers. Oops.
Since US Corporate Wellness began providing best-in-class health & wellness coaching back in 2007, we’ve just assumed benefit consultants, HR managers, employee benefits executives, COOs and so many others understand the difference between typical and optimal. We live in the wellness world so the differentiators and reasons why personalized, nationally board certified coaching (if best-in-class) is one of the most valuable benefits offered are second nature to us – just like the services our agent provides are second nature to her. That’s on me. To at least start to put an end to that, here are the TOP 5 Things Many Employers Don’t Know About Coaching:
We’re very happy we chose the real estate agent we chose. We learned plenty and were grateful to her throughout the process. However, if we’d known about all her differentiators and the benefits she brought to the table in advance, we never would have hesitated to hire her as our partner. The same may be true for you in considering the best option for you and your team when it comes to health & wellness coaching. Maybe something mentioned above will make that decision just a little bit easier. We’re happy to chat anytime if you’d like to explore options or ideas further: [email protected]
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